The outburst and fragmentation of media channels have made marketing a nightmare. New digital channels and other media are popping up every passing day, and it’s becoming increasingly hard for both the well established and the startups to manage their marketing across these channels. Proper management necessitates a highly focused and specialized marketing team, which would not be sustainable to keep.
But with technology, there is always a solution – marketing automation. The Automation Softwares are helping marketers to respond efficiently to changing strategies, improve their efficiencies, and streamline their sales process. Marketing teams are now able to conduct complicated email campaigns, plan webinars, build organic traffic, and more. While there are many Softwares, Infusionsoft and Ontraport are one of the most popular.
What Is the Difference?
Both require an investment of your money and time to set up. Moreover, they have an excellent automation of campaign as well as segmenting people through links. The two differ regarding the setup, web analysis, lead time training, customer service, among other things.
Infusionsoft is much more customizable to any business, flexible, and offers a broad range of choices when configuring. There is a kickstart fee which covers the business need analysis, a one on one business consultation to keep you up in your first month, implementation guide, as well as assistance when activating.
With no startup fee, Ontraport is more appealing to small businesses. It has a 2-hour complimentary session that covers a fundamental review of the software, how to set up an automated process for your business, and the software’s features and functions for your particular business model.
Customer and Support
Ontraport is more transparent and more connected to their users than Infusionsoft. While Ontraport may not at times have a 24/7 customer support, their system is much easier to use. It has videos and other supporting materials. Infusionsoft, on the other hand, has one on one customer support that allows communication in different formats including phone and email.
The time taken to get each up and to go significantly. Infusionsoft takes considerably longer (4-8 weeks) while Ontraport takes shorter (1-4 weeks).
Leads and Tagging
The lead and tagging management in Infusionsoft are more superior than Ontraport. You can track almost any action a user takes on your site, tag whether the user has viewed a webinar, attended a live event or click a portion of the video. These are essential tools for automated marketing follow-up and commercialization.
Though Ontraport has a tag and lead system, it’s less complicated than in Infusionsoft. To a large extent, the process is more manual and harder to automate your sales process.
Each would perform better on a particular business model. If your business model or industry encompasses blogging, authoring, information marketing, consulting, seminar leadership, consulting or business coaching, go for Ontraport. If you are new to marketing, you are a high volume emailer or need a personalized touch, opt for Ontraport.
Go for Infusionsoft if your business is e-commerce in nature (involves many products), is traditional in nature or has a sales team. If you want better automation and get your brand well-known, Infusionsoft would be a better option.